The History of On Cloud Shoes

The History of On Cloud Shoes

On Cloud Shoes have taken the footwear world by storm with their unique design and innovative technology. From their inception to becoming a global favorite among athletes and casual wearers alike, On Cloud Shoes have carved out a niche in the competitive shoe market. Let's take a journey through the history and evolution of On Cloud Shoes.

The Birth of On Cloud Shoes

The story of On Cloud Shoes began in Zurich, Switzerland, in 2010. The brand was founded by former professional athlete Olivier Bernhard, alongside his friends David Allemann and Caspar Coppetti. Bernhard, a three-time world duathlon champion and multiple Ironman winner, sought to create a running shoe that would revolutionize the running experience. The trio's mission was clear: to develop a shoe that provides a perfect running sensation, blending comfort and performance.

The Revolutionary Technology

At the heart of On Cloud Shoes is their patented CloudTec® technology. This technology is designed to provide a unique sensation of running on clouds, combining a soft landing with an explosive take-off. The distinctive pod-like elements on the outsole compress upon landing to cushion the foot, then lock firm for a stable push-off. This innovation has not only set On Cloud Shoes apart from competitors but also garnered a loyal following among runners and outdoor enthusiasts.

Early Success and Expansion

On Cloud Shoes quickly gained popularity, thanks to their innovative design and the endorsement of athletes who appreciated the blend of performance and comfort. The shoes were initially adopted by Swiss runners, but it didn't take long for their reputation to spread internationally. The company's commitment to quality and performance led to rapid growth, and by 2012, On Cloud Shoes were being sold in more than 20 countries.

Recognition and Awards

The innovative design and superior performance of On Cloud Shoes did not go unnoticed. The brand received numerous awards and accolades in its early years. In 2013, On Cloud Shoes won the prestigious ISPO Gold Award for the Best Performance Shoe, solidifying their place in the athletic footwear industry. This recognition further fueled their growth and expansion into new markets.

The Expansion of Product Lines

As the popularity of On Cloud Shoes grew, so did their product lines. The brand expanded beyond running shoes to include a variety of footwear designed for different activities and lifestyles. From trail running shoes to casual sneakers, On Cloud Shoes continued to innovate and cater to a wider audience. Their commitment to combining style, comfort, and performance has remained at the forefront of their product development.

Sustainability and Innovation

In recent years, On Cloud Shoes has also focused on sustainability. The brand has taken steps to reduce its environmental impact by using recycled materials and sustainable production practices. This commitment to sustainability, coupled with ongoing innovation in shoe design and technology, has ensured that On Cloud Shoes remain a leader in the industry.

The Future of On Cloud Shoes

Today, On Cloud Shoes are sold in over 50 countries, with a dedicated fan base that continues to grow. The brand's journey from a small startup in Zurich to a global phenomenon is a testament to the power of innovation, quality, and a relentless pursuit of excellence. As On Cloud Shoes looks to the future, they remain committed to pushing the boundaries of footwear technology and design, ensuring that their customers always experience the sensation of running on clouds.

On Cloud Shoes have revolutionized the footwear industry with their innovative design and technology. From their humble beginnings in Zurich to becoming a global favorite, the history of On Cloud Shoes is a story of innovation, dedication, and success. Whether you're an athlete seeking peak performance or a casual wearer looking for comfort and style, On Cloud Shoes continue to deliver on their promise of providing the ultimate running sensation.