Givenchy History Case Study

 

Givenchy has been revolutionizing the fashion wardrobe for as long as you can recall the little black dress from The Breakfast at Tiffany's. Hubert de Givenchy, the creator of the Givenchy Fashion House, is the man behind this trendy item. Givenchy is a French design house that creates high-end apparel, accessories, cosmetics, and perfumes. Givenchy's fashion history began in 152 with Hubert de Givenchy.

When House Givenchy initially appeared on the Paris fashion scene, it had an immediate impact on women's clothes with its spectacular attitude. Many daring fashionistas praised Givenchy's innovative creations, yet his style was still difficult for some. Givenchy's choices influenced both him and those around him. His fashion items were less about glorifying women's bodies and more about challenging established norms and creating abstract shapes. This earned him the moniker "Picasso, dressmaker." In this post, we'll take a look back at Givenchy's history to see how the brand established itself in the fashion world.

Givenchy History – Hubert De Givenchy

Hubert is much more than a couturier; he is a personality developer. Many renowned figures of the twentieth century admire Hubert de Givenchy and his distinct style. Grace Kelly, Jackie Kennedy, Audrey Hepburn, Elizabeth Taylor, and Wallis Simpson are among them. Givenchy's brand has been synonymous with Parisian flair for almost 50 years. Givenchy formally sold the label in 1988 and subsequently witnessed his brand grow under some of the industry's top designers, including Alexander McQueen, Riccardo Tisci, and John Galliano. This creator is now in his eighties and out of the fashion spotlight. He only appears on occasion to comment on major fashion events such as the royal wedding.

Givenchy History – The Fashion House History

Givenchy House was created in 1952 by Hubert de Givenchy. He started with a collection that made fashion history. This is his distinction between elegant blouses and light skirts. This series was particularly successful because it contrasted the constrained aesthetic of the time. It brilliantly mixed architectural lines and simplicity.

The enfant terrible of Haute Couture was born at this point. His delicate hips, swan-like necklines, simple lines, and tiny silhouettes enchanted many actresses throughout the world. Hubert de Givenchy designed the first shirtdress in 1955, which started the growth of the lantern shape and became rather famous. Givenchy's main muse was Audrey Hepburn, who assisted in the development of a style that would change beauty standards.

The advent of the Givenchy Gentlement collection in 1969 established a fashion standard for men. Hubert de Givenchy retired in 1995 after a fashion career spanning more than 40 years. He sold the Fashion House to the LVMH group in 1988 and officially retired in 1995. Even in his absence, the fashion company thrived as some of the industry's top creative talents succeeded the fashion magnate. Clare Waight Keller, Givenchy's first female artistic director, was hired in Spring 207 and was in charge of Haute Couture as well as Men's and Women's ready-to-wear.

The Gentlemen Collection

The Gentlemen collection was designed at a pivotal point in Givenchy's history. Givenchy's men's ready-to-wear collection strikes a balance between casualness and classicism. Givenchy Gentleman was the moniker given to this collection, which quickly became the most elegant collection for men. Hubert de Givenchy's couture creations reflect his personal history and character. As a result, his direction is undeniable and unwavering. Above all, the man who inspired the Givenchy collection is a gentleman.

His manner exemplifies aristocratic distinction and restraint. The collection is also a champion of masculine elegance, discreetly blending classicism and comfort. Following the release of the Givenchy Gentleman collection, the designer released a perfume of the same name in 1975. This perfume is still available alongside the men's ready-to-wear range.

Givenchy History – The Brand’s Controversial Style

The chemise, often known as the shift dress, is one of Givenchy's most contentious creations. The dress is structured to fall straight down from the shoulders and is a timeless dress design that many ladies have made a wardrobe staple. However, it was regarded as a revolution in 1957. The primary reason for this moniker is that the chemise lacked a waistline. This fashion style has frequently made headlines in the fashion industry. Commoners were questioned if they would be alright with their spouses wearing chemises and strongly rejected it. However, these disputes only served to increase the popularity of the fashion item, which became fashionable in the twentieth century.

Givenchy has grown into a global powerhouse of luxury fashion and fragrances. This haute couture apparel, accessories, cosmetics, and perfume company was popular. The fashion house is also a member of the Chambre Syndicale de Haute Couture et du Pret-a-Porter. Audrey Hepburn was the brand's most prominent ambassador at the time. In previous Hollywood hits, she was seen wearing Givenchy's stylish clothing. She is also known as the "original brand ambassador," despite the fact that many others have followed in her footsteps, including Meghan Markle, Gal Gadot, and Julian Moore.

Ariana Grande is the most recent brand ambassador for the company. On May 9, 2017, the public learned this in a sleek campaign with the phrase 'The New Face of Givenchy, Revealed Tomorrow.'

Wardrobe Styling

Givenchy is responsible for today's two-pieces and jumpsuits. Fortunately, we can mix and match these products to create an entirely new style and vibe for ourselves. Givenchy compared this mix-and-match notion to decorating. Givenchy launched one of its most iconic items as a result of this: the Bettina Blouse. This was introduced in 1952, along with his first set. His inspiration was Bettina Graziani, and the blouse was a classic white poplin shirt with enormous ruffled sleeves and eyelet embellishments.

Various versions of the Bettina Blouse have appeared in Givenchy and other designers' collections over the years. Givenchy is still one of the world's most beloved luxury fashion labels, and one of the reasons it has remained relevant is its fast adaption to the internet fashion industry. Givenchy.com and Givenchybeauty.com are leading fashion websites that are convenient, stylish, and easy to use.

Top Givenchy Fashion Pieces in Recent Times

Givenchy has had several designers over the years, which has resulted in various fashion designs that have transformed the fashion world. The following are the main items that define the Givenchy Fashion House.

Pervert Jersey

The pervert jersey is one of Givenchy's most iconic fashion designs. Givenchy released this shirt and the many accessories that followed with the words 'PERVERT' and the number 17. Many individuals dismissed it as an attempt by the brand to appear provocative. It was, however, a tribute to one of the most prominent pre-internet streetwear labels. This Miami-based streetwear label emerged in the early 1990s, and its collection had several hip-hop influences akin to some Givenchy designs by designer Riccardo Tisci. This Givenchy designer was open about his passion of streetwear, which he used as inspiration for many of his designs.

The Nike Air Force 1 Collaboration

The Nike Air Force 1 Collaboration is one of the most anticipated collaborations in the fashion industry and Givenchy's history. At the time, the designer was Riccardo Tisci, who redesigned the legendary Air Force 2. This combination demonstrated how high fashion and sportswear could coexist smoothly. The shoe inspired the bright embellishments that were prevalent with Givenchy hues. In addition, the fashion label designed two new shapes for the season.

Kanye Kilt

Kanye West donned a Givenchy leather kilt during his 2011 Watch the Throne tour with Jay Z. This was a poignant moment in hip-hop fashion. West has long been associated with Givenchy, and this outfit paved the path for the design house's new style of innovation in hip hop fashion. Many more things were made by the fashion houses that had never been seen before in the fashion world.

Madonna Sweatshirt

Givenchy's Spring/Summer 2013 collection included a slew of neo-gothic religious prints. These patterns sparked a trend that was felt all throughout the fashion industry. From hip-hop trendsetters to major high-street chains and small boutique labels, everyone got infatuated with this pseudo-religious aesthetic. However, by the following season, Givenchy had abandoned the trend, leaving other manufacturers to continue it.

Rico-Fit Suit

The Rico-Fit Suit was debuted in 2011, and it combined haute couture looks with an appeal that seemed to appeal to any man. The Rico-Fit Suit was created specifically for the Japanese market. It was also fashioned of a silky tweed fabric, which made it an eye-catching statement item.

The Bambi T-Shirt

Riccardo Tisci's Bambi T-shirt is another another stylish statement piece. He was always open about his love of romance and cartoons, as evidenced by the Bambi T-shirt he designed. This tee was part of a larger line featuring the Disney character. This style, however, was combined with an eerie romantic oil painting by Tisci, which significantly darkened its tone. The Bambi T-shirt was a must-have for most fashionistas in 2013.

Rottweiler Jumper

Givenchy is recognized for its love of vivid geometric designs, which can be seen in numerous Givenchy fashion pieces throughout its history. As a result, this 2011 Rottweiler jumper came as no surprise. It made use of the scary rottweiler picture and quickly became popular in the fashion and music scenes. Many companies and imitations of this fashion piece attempted to imitate its success, but none accomplished it as well as Givenchy.

Final Thoughts

Givenchy has established itself as one of the world's oldest and most prestigious fashion houses. Although Givenchy began with simply Haute Couture, the brand's history demonstrates that it has expanded into various areas such as hip-hop, streetwear, and many more over the years. Givenchy has always had an outspoken fashion style that has been both appreciated and despised in the fashion world.